What You'll Read About

Inflation. Recession. Cutbacks. Uncertainty. It’s all a reality. We hope it’ll end up being overblown, but indicators say otherwise, with many segments in retail reporting flat sales growth and declining unit sales for the first time in two years. Consumer spending is already down 6% from last year. More than 8 in 10 consumers say they plan on spending less in the next three to six months.

So, what do you do as a retailer when consumers tighten their pocketbooks?

Retailers are racing to get in front of the coming sales decline. First, by doing more with the resources they have. In this guide you’ll discover how to:

• Identify your best customers.
• Get personal.
• Do more with less.
• Rethink your advertising.
• Never waste a good contact.
• Budget your finances and your sales.